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GEO: get recommended by AI search engines

GEO means generative engine optimization. It is how SaaS and B2B brands earn mentions and citations in ChatGPT, Perplexity, Claude, and Gemini before buyers ever hit Google.

Check your AI visibility scoreFree GEO tools

GEO vs AEO

  • We say GEO as the main term. That matches how teams search for ChatGPT / Perplexity visibility work.
  • AEO (answer engine optimization) is the sibling term. Use it when people search AI Overviews or answer boxes.
  • On this site: GEO = brand language + service. AEO = also targeted with pages and tools so you capture both queries.
  • Practice is shared: track prompts, fix trusted sources, publish citation-ready pages, measure mention rate.

> start_with_free_tools

AI visibility score

Get a weighted GEO readiness score in two minutes.

GEO audit checklist

Get a practical GEO action plan for your category.

Multi-engine visibility tracker

Track all four engines in one CSV.

Free Perplexity rank tracker

Log Perplexity mentions weekly without paid software.

FAQ

Is GEO the same as AEO?

Close, not identical. GEO focuses on generative engines like ChatGPT, Perplexity, Claude, and Gemini. AEO is broader answer-engine language (including AI Overviews). We lead with GEO and cover AEO tactics too.

Is GEO replacing SEO?

No. SEO still matters for the sources AI cites. GEO adds mention tracking, citation sources, and content structured for LLM answers.

How do you measure GEO?

Mention rate and citation rate on a fixed prompt set, weekly screenshots, and source URL tracking across engines.