Building citation coverage for a crowded CRM category
A citation-source strategy created visibility without competing for the broadest CRM search terms.
Before
2 / 15
After
9 / 15
Period
Representative 75-day outcome
The visibility problem
The CRM was absent from recommendation answers dominated by established brands and review sites.
The GEO work
- Prioritized niche use-case prompts
- Expanded independent review coverage
- Built balanced competitor comparisons
Representative outcomes
Perplexity cited three new sources
Visibility grew in vertical CRM prompts
Sales reused comparison assets
Try the related free tool
AI citation source planner
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