Turning specialist expertise into AI recommendations
Entity clarity and third-party proof helped a niche agency compete with larger generalists.
Before
1 / 12
After
8 / 12
Period
Representative 90-day outcome
The visibility problem
AI engines consistently recommended larger agencies even when the specialist offered a stronger category fit.
The GEO work
- Mapped missing authority signals
- Created service comparison and methodology pages
- Reframed proof around buyer questions
Representative outcomes
More category-specific recommendations
Stronger citations to service pages
Clear positioning across AI engines
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